![]() Summary:This 30-second commercial is an excellent illustration of West and Zimmerman's (1987) "doing gender" and how media reproduces traditional gender roles in contemporary society. _ Tags: gender, marketing/brands, commercial, gender socialization, heteronormativity, media literacy, representation, subtitles/CC, 00 to 05 mins Submitted By: Jasmine Jowers and Rachele Macarthy This highly provocative excerpt can be a great discussion starter on issues of gender and sexuality, but the film more generally also examines issues of race. As the respondents discuss their identity, this excerpt also explores what it means to be a man or woman, illustrating West and Zimmerman's concept of "doing gender." The women in the documentary are constantly fighting against societal constraints of a gendered female norm. Part of this excerpt shows the daily practices to portray a masculine physique, including constantly working out to build muscle tone, grinding their teeth in order to have a strong masculine jaw line, taking hormone pills to grow facial hair and other mail traits to reduce feminine features and using duct tape, ace bandage and girdles to tape/hold down their breasts so they are less visible. Summary: The Aggressives is a documentary "look at the lesbian women who prefer to dress and act as men and who participate in NYC's predominantly African-American lesbian drag balls." Viewers may explore issues of identity, gender, and sexuality with this group of lesbians that identify as butch/stud "aggressives," and adopt a very masculine gender. Length: 13:58 (entire documentary is 75:00) Promises to promote discussion in women's studies groups and mass-media classes._ Tags: bodies, gender, lgbtq, sex/sexuality, identity, lesbian, masculinity, transgender, 11 to 20 mins, 61+ mins Kilbourne urges viewers to change their attitudes and become 'citizens,' not consumers. Men fare better, but masculine portrayals are often linked with violence. She believes some contemporary ads border on pornography, and females are objectified, and products (from burritos to beer) are sexualized. Many of the clips show impossibly glamorous, thin women (sometimes digitally enhanced or a composite), and according to Kilbourne, girls and women often try to conform to these images, resulting in widespread eating disorders, low self-esteem, and depression. "Sex sells, and this update of author and lecturer Jean Kilbourne's Killing Us Softly film series examines how advertising tactics and images in popular culture reinforce unrealistic viewpoints about "beauty, perception, and identity." Speaking before an appreciative audience, with accompanying visuals (advertising and print-media stills, television clips, and commercials) smoothly intercutting the lecture, Kilbourne clearly relays statistics, anecdotes, and quotes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |